About Us

Sarah Ibrahim is the founder of Beautiful Machine and the former Executive Producer and Technical Director of A_DA (formerly Listen), an experience innovation & design agency.

She brings 20+ years of creative & technical expertise working for creative agencies, technical production shops and audiovisual integrators to bear to achieve success for creative teams and their clients.

From live events, to multivalent digital activations with complex technical integrations, to permanently installed interactive public artworks, Sarah has successfully shepherded dozens of technologically complex creative projects from inception to completion, with a focus on elegant systems, engineering excellence, and operational ease.

She seeks out ambitious partners that want to create work at the edge of what is possible, and find new mechanisms for creating moments of transcendence in human experience.

Lucien Muller is a technical director specializing in sound, video, and all things integrated. His background is in engineering and design for theater and performance. Originally from California and now based on the East Coast, he has been with Beautiful Machine since the beginning, drafting, designing, specifying, and installing.

The best part of working at Beautiful Machine is bringing everything and everyone to site and making it all work together. Outside of that, Lucien is usually found working on performance-based projects or riding motorcycles.

Isabella Hinojal is the Production Coordinator of Beautiful Machine. She joined the team in April 2024 after several years as manager of a virtual production studio. In her time there she was trained to operate and program the LED screen playback with Disguise. Fueled by curiosity and a love for learning, she treats every project as a chance to explore, evolve, and uncover smarter ways to make ideas happen.

Isabella is focused on helping Beautiful Machine achieve sustainable growth through meticulous planning and team coordination. She takes great pride in her work, and is passionate about fostering collaboration with Beautiful Machine’s creative partners.

Isabella developed a deep appreciation for film at an early age, and has a particular affinity for the horror genre. This fascination inspired her to pursue a degree in film and media studies. Isabella remains an avid moviegoer, and rarely misses a weekend trip to the theater.

Wolfgang Gil is a multidisciplinary artist, creative technologist, and software developer whose work explores the intersection of space, perception, and computation. His site-specific and architectural-scale sound sculptures—such as the Resonant Bodies and Aural Fields series—transform public and gallery spaces into evolving sonic environments, powered by custom hardware, algorithmic playback systems, spatialized audio design, and digital fabrication.

With a background in systems engineering, Gil extends his expertise beyond the studio, working as a software and 3D graphics developer for commercial and institutional clients. He creates bespoke tools and interactive experiences, ranging from Python-driven generative systems and Max/MSP installations to immersive 3D experiences built with Unreal Engine and Three.js. His projects often integrate AI, sensor networks, and real-time data streams, enabling responsive environments for exhibitions, marketing activations, and architectural projects. These commissions include collaborations with Microsoft, Audible, Shopify, and the City of Newark, realized in settings from museums and cultural festivals to civic spaces and branded experiences.

Luther Frank is a NYC based lighting artist, scenographer, and production designer working primarily in live performance and immersive art. Their background education and work in theatre, music, and dance along side a deep curiosity in technology has contributed to a diverse and eclectic portfolio of projects across multiple genres. Specializing in reactive inputs and interactive programming, their lighting designs frequently experiment with new mediums and environments for creative exploration.

What Luther enjoys most about his work is the ability to work with intriguing people from all around the world, collaborating on new and strange ideas. No project is ever the same, and there's always something different on the horizon. He lives in NYC with his Wife and 4-10 various animals at a time. When not working, he spends his time experimenting in the kitchen as well as traveling on his motorcycle.

Anecdote - Luther once went ice plunging in a Finnish lake with a troupe of Cirque Du Soleil performers, which was the only time he felt more brave than those death defying aerialists.

Kent Sprague is an experienced entertainment designer specializing in lighting and show control systems for live events, corporate productions, and permanent museum installations. Based in New York City, he blends a foundation in theatrical design with technical expertise in many kinds of control systems. His work has been featured at the Metropolitan Museum of Art, the American Museum of Natural History, and performing arts centers throughout New York City. Kent holds a B.A. in Theatre and Dance from the College of Wooster.

Kent is passionate about creating dynamic visual experiences that balance artistic expression with technically creative solutions. He finds the most satisfaction in projects that push him to learn new systems or integrate existing ones in innovative ways.

Outside of work, Kent enjoys cycling, photography, and travelling to new places — often finding unexpected design inspiration along the way.